Data Storytelling
Failure to consistently deliver insights as clear, concise, and compelling data stories is one of the top reasons that research, analytics, and experimentation programs struggle to enable meaningful business outcomes.
Ingredients in Impactful Data Stories
Plot Relevance
Establishing a narrative that is aligned to a meaningful business outcome, an identified problem worth solving, and an idea for shrinking that problem.Impactful Design
Content that employs effective data visualization, supporting visual elements, and copy to clearly deliver the narrative.Compelling Delivery
Preparation and practice with the material to clearly, concisely, and impactfully deliver the data story to business partners.
We Meet You Where You Are
We enable your team to deliver action-oriented data stories by customizing a program to meet your unique needs:
Recommendations for existing team deliverables
Development of reusable data story templates
In-person or online modular training
And even hands-on data story development (“do”) and coaching (“show”), if that’s the most effective approach for your team.
A Practitioner’s Checklist for Creating & Delivering a Compelling Data Story
While there is a lot that goes into an effective data story, this downloadable checklist is a high-level guide (with some of our favorite tactical tips) for doing so.
If you’d like this checklist to live on your desktop background or to save in your company’s slide template, we’ve also made it for you in a widescreen and standard formats!
Our Perspective
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Once Upon a Metric: A Data Storytelling Parable
Data storytelling has multiple distinct components, and doing it successfully requires critical pre-analysis focus, alignment, and thought.
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Data, Reports, Outcomes & The Stories We Almost Never Tell
When an experiment is finished, the report and the recommended changes (if any) are the easy parts. The harder part is the shared learning and ongoing conversation.
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Audience-Centric Data Stories That Inspire Action
What does it really mean to put your audience first? A hypothesis-driven method for telling data stories that inspire action!